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Fashion Rejuvenation—Exhibition of Eco-Friendly and Functional Fashion

Fashion Rejuvenation—Exhibition of Eco-Friendly and Functional Fashion

Introduction

Originally, clothing performed the functions of covering up and protecting the body. As time passes, clothing or garments now serve as an embodiment of personal preference, character, or the symbolisation of one’s status. Under the background of a commercialised society, clothing design has developed into fashion trends. Furthermore, as a response to consumers’ pursuit of fashion, the fashion industry is producing tons of clothing every season. As the fashion industry is blossoming, nevertheless, it becomes the world’s second-largest source of pollution, so it is high time for us to ponder over the impact of fashion industry on the environment.  

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2018 Brand Story—Macao Original Fashion ExhibitionIII

2018 Brand Story—Macao Original Fashion ExhibitionIII

Introduction

Every touching story has unusual storylines and elements. How much you know about the story depends on your attitude to, curiosity about and exploration of it. We can easily figure out the brand logos on the clothing of people walking through streets and alleys, but how much do we understand the stories behind the brands?

A number of independent original fashion brands have sprung up in Macao, as the SAR government vigorously promotes the local cultural and creative industries in recent years. In view of this, the Macao Fashion Gallery continues to organize the “2018 Brand StoryMacao Original Fashion Exhibition” this year, providing a platform for local original fashion brands to tell their own stories, through open call for brand stories, followed by evaluation and selection.  

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2018 Brand Story—Macao Original Fashion ExhibitionII

2018 Brand Story—Macao Original Fashion ExhibitionII

Introduction

Every touching story has unusual storylines and elements. How much you know about the story depends on your attitude to, curiosity about and exploration of it. We can easily figure out the brand logos on the clothing of people walking through streets and alleys, but how much do we understand the stories behind the brands?

A number of independent original fashion brands have sprung up in Macao, as the SAR government vigorously promotes the local cultural and creative industries in recent years. In view of this, the Macao Fashion Gallery continues to organize the “2018 Brand StoryMacao Original Fashion Exhibition” this year, providing a platform for local original fashion brands to tell their own stories, through open call for brand stories, followed by evaluation and selection.  

Continue Reading