2021Brand Story—Macao Original Fashion Exhibition V
Fashion is a tribute to aesthetics and is also an artistic expression. Items of clothing are most likely to gain momentum in fashion trends. Fashion designers are pioneers shaping styles, who look for inspirations in the natural world and ingeniously combine inspirations and personal styles to give new meaning to fashion and offer avant-garde interpretations. The works are born from countless remodeling, full of silent bitterness. And the stories behind them attract fashion enthusiasts imperceptibly.
In recent years, cultural and creative industries have gradually drawn the attention of society. Committed to driving forward the development of the clothing industry, the Macao Fashion Gallery (MFG) will continue to hold the “Brand Story—Macao Original Fashion Exhibition” in 2021. After an open call and selection, a few promising local original brands are expected to achieve development through the MFG platform, contributing to the boom of the local clothing industry.
The exhibition will be staged in eight phases, with one brand being displayed at each phase. The eight brands selected by a professional judging panel are Nega C., Lexx Moda, ANIFA, Common Comma, PUI, Demi*D, NO.42, and C/W COLLECTIVE, which will be exhibited one after another. The youthful and sweet brand Nega C. will be the first to be displayed, followed by Lexx Moda, a women’s shoe brand combining comfort and fashion, ANIFA, a sports suit brand delivering a sense of technology, Common Comma with a blend of elegance and casualness, PUI featuring unique designs, Demi*D known for its concise and decent style, and the mixed-style brand NO.42. This event will be concluded by avant-garde and high-end C/W COLLECTIVE.
The eight brands are all distinctive in style, and each has its own design merits. They will showcase their latest series of works to the outside world and share with the public their representative creations through the MFG platform, bursting with brand vitality. Moreover, there will also be a sales space to exhibit these brands’ clothing collections at the venue.
The designer named the brand after her daughter’s Portuguese name PUI, hoping to take the brand as seriously as she does her own daughter. Only the most satisfying products will hit the shelves. The brand’s concept is to provide quality and fashionable leisure wear for women, so as to demonstrate their unique characters and taste. Valuing both comfortable fabrics and stylish tailoring and design, the brand pursues truly good local production. Looking ahead to the future, the designer wishes to grow with the brand.
Brand designer：Yaya Tam
Yaya Tam is a teacher. She was curious about design when in school and still showed great interest in it after working for many years. It seemed that the two paths would cross one day. Later, she took the “Diploma in Fashion Design & Manufacture” programme offered by the Macau Productivity and Technology Transfer Centre, and had a pleasant experience throughout the programme. Upon graduation, she was invited to join “MaConsef”, where the brand PUI was incubated. Yaya Tam is excited to be able to work on her interest, and will continue to work hard and do a good job.
Exhibition theme — Lack of Water in the Five Elements
Inspired by the Book of Changes, the essence of traditional Chinese culture, the designer uses the “water” element from the Five Elements to create an interesting combination of traditional Chinese culture and modern clothing, hoping to present an intriguing collection to the public.
The exhibits adopt the unisex style favoured by the designer, who wishes to promote the brand’s concept of providing quality Macao-made leisure wear with a unisex style made of good fabrics. In response to environmental protection concerns, the use of printed designs in the production process has been cut. The re-examined production process not only focuses on craftsmanship and cultural heritage but also on customised services.
Macao Fashion Gallery
Opening hours: 10am – 8pm (closed on Mondays, open on public holidays)
Venue: Rua de S. Roque, No. 47, Macao
Enquiries: (853) 2835 3341 (during office hours)