2021Brand Story—Macao Original Fashion Exhibition VI
Fashion is a tribute to aesthetics and is also an artistic expression. Items of clothing are most likely to gain momentum in fashion trends. Fashion designers are pioneers shaping styles, who look for inspirations in the natural world and ingeniously combine inspirations and personal styles to give new meaning to fashion and offer avant-garde interpretations. The works are born from countless remodeling, full of silent bitterness. And the stories behind them attract fashion enthusiasts imperceptibly.
In recent years, cultural and creative industries have gradually drawn the attention of society. Committed to driving forward the development of the clothing industry, the Macao Fashion Gallery (MFG) will continue to hold the “Brand Story—Macao Original Fashion Exhibition” in 2021. After an open call and selection, a few promising local original brands are expected to achieve development through the MFG platform, contributing to the boom of the local clothing industry.
The exhibition will be staged in eight phases, with one brand being displayed at each phase. The eight brands selected by a professional judging panel are Nega C., Lexx Moda, ANIFA, Common Comma, PUI, Demi*D, NO.42, and C/W COLLECTIVE, which will be exhibited one after another. The youthful and sweet brand Nega C. will be the first to be displayed, followed by Lexx Moda, a women’s shoe brand combining comfort and fashion, ANIFA, a sports suit brand delivering a sense of technology, Common Comma with a blend of elegance and casualness, PUI featuring unique designs, Demi*D known for its concise and decent style, and the mixed-style brand NO.42. This event will be concluded by avant-garde and high-end C/W COLLECTIVE.
The eight brands are all distinctive in style, and each has its own design merits. They will showcase their latest series of works to the outside world and share with the public their representative creations through the MFG platform, bursting with brand vitality. Moreover, there will also be a sales space to exhibit these brands’ clothing collections at the venue.
Demi*D symbolises popular, fun-loving, independent, mature and strong women, with a simple sunflower pattern designed in the middle of the brand logo. The logo of the brand’s diffusion line also adopts the sunflower pattern, representing positivity and the courage to pursue one’s dream life.
The designer sees the sunflower as a symbol of strength, hoping to bring women the courage to face the pressure of contemporary life as well as positive thinking.
Brand designer：Demi Ding
Demi Ding graduated from the Department of Visual Communication Design, and worked as a graphic design instructor in various educational centres. She took the “Diploma Programme in Fashion Design and Manufacture” at the Macau Productivity and Technology Transfer Centre (CPTTM). After graduation, she was invited to join the CPTTM Fashion Incubation Programme (MaConsef), responsible for the design of clothing series and patterns. She won many awards in fashion design competitions in Mainland China and Macao, and founded her own fashion design brand “Demi*D” in 2020.
Exhibition theme — Sunflower
As society develops, women are pursuing material things and lifestyles at a higher level, in the face of the fast pace of modern society and inevitable pressure. Through the positive image of the sunflower, the brand hopes to bring optimism and energy to the public and encourage contemporary women to chase their dreams bravely. The exhibition fully embodies the brand’s style by displaying works mainly made of suit fabric. Original patterns and embroidery are used to add more details to the clothes, creating a simple fashion style that features a balance of stiffness and flexibility. Meanwhile, the exhibition also showcases the designs of embroidery and patterns.
Macao Fashion Gallery
Opening hours: 10am – 8pm (closed on Mondays, open on public holidays)
Venue: Rua de S. Roque, No. 47, Macao
Enquiries: (853) 2835 3341 (during office hours)